Recently graduating with an MSc in Marketing from the University of Manchester, I combine creative campaign execution with a highly commercial perspective. Drawing on my sales and key account management experience at Germanos, a Deutsche Telekom Group company, I create visual marketing campaigns that merge compelling storytelling with practical business insights, utilizing a versatile toolkit that includes AI where impactful. Here are a few projects I have worked on.
↓01 / Noi Quattro
This project was set as part of a branding and marketing communications module, tasking us with acting as a marketing agency assigned to build a full campaign for a chosen local brand. I contributed to developing the target audience profile, emotional selling proposition, and channel strategy, then directed the short-form video content for Instagram and TikTok that brought the campaign's big idea to life.
02 / Brand Campaign Project
This business consultancy project responded to a live brief from Ferrero, tasked with reversing the decline of its Premium Sticks range by rebuilding value perception, awareness, and distribution, all within HFSS advertising restrictions. My contribution focused on the PESTEL analysis and secondary research that shaped our recommended strategic route, alongside designing the OOH and social visuals used to pitch the concept to stakeholders.
About
I've always been drawn to the moment where a business problem turns into a creative idea people actually respond to. What excites me most isn't just building the strategy behind a campaign, but seeing it take shape visually and knowing why each choice was made. I like to work at the intersection of research and creativity, letting data guide the concept rather than the other way around.
Outside of my projects, I'm someone who enjoys picking up new tools quickly and adapting to how fast the marketing landscape moves. I'm currently based in the UK, eligible to work under the Graduate Visa route, and looking for a team where I can keep learning while contributing a genuinely commercial, results-driven mindset.
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